Sara Tack

Sara Tack


Photo of Sara TackPhoto of Sara Tack

Lecturer, Communication and Media

BFA, Graphic Design - Purchase College
MFA, Integrated Electronic Arts -  Rensselaer Polytechnic Institute


Sara Tack is co-founder and creative director at Smith & Jones, a marketing communications agency based in Troy NY, where she is in charge of designing and implementing integrated brand identity systems.

Her client experience includes: Adidas, Albany Institute of History & Art, Capital Repertory Co., The Chickasaw Nation, Crane & Co., Ellis Medicine, GE, Glimmerglass Festival, Farm Family Insurance, Heineken, Historic Deerfield, Howe Caverns, IBM, Legacy Banks, Long Island’s South Shore Bayway, MapInfo, Michelin, Mount Snow, NYS Health Department, Pitney Bowes, Planned Parenthood, Silhouette Optical, Vassar Brothers Medical Center and Windham Mountain. 

Sara has received numerous design and marketing awards including AIGA New York State of Design, American Corporate Identity Awards, Creativity, Aster Awards, Creative Excellence in Business Advertising Awards (CEBA), Graphic Design USA, Logo Lounge, Macromedia People's Choice Award, MarCom Awards, The One Show and REBRAND 100. Her work has been published in American Corporate Identity,, Graphic Design USA, Logo Lounge Book Six and Logo Lounge Masters Library on Typography Book 4.

Her personal work explores the materiality of language and communication through typography, and the intersection of the written and spoken word. She has been exhibited at the Museum of Art at the Dick Institute, Scotland, Nickle Arts Museum, Calgary, Vancouver Video Poem Festival, Centro De La Imagen, Mexico City, The Kitchen, NY, The Virginia Film Festival and is in the permanent collection of The Herbert F. Johnson Museum at Cornell University.




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