I had started out as an Art/Painting major at another school.  During my freshman year I got a job in graphic design, and I knew that's what I wanted to do...
Melissa Mykal Batalin '06
EMAC gave me a breadth of study which became invaluable to me in my current job at DreamWorks Animation...
Eli Bocek-Rivele '06
The EMAC program taught me some of the necessary software to succeed in the field, along with many new ways of visualizing things and creating new ideas...
Christina Ciani '10
Certain courses taught me to look at everything from different perspectives, and that ... a situation may call for a non-traditional approach...
Kirk Duwel '03
I had the opportunity to work with feature animation right through graduation...
Adam Gaige '07
EMAC gave me an understanding of concepts and theories that I use every day in my career...
Josh Goldenberg '10
The diversity of classes I took while attending RPI as an EMAC student allowed me to discover my ideal career path...
Chris LaPointe '10
The EMAC program definitely prepared me for graduate school because it gave me an excellent foundation for a graphic design career...
Steve Lucin '08
It is unique that we receive a B.S. rather than a B.A. I think this opens a lot more opportunities...
Kimberly Gomboz '09
Being an EMAC major gave me the communication background needed for my job...
Emelie Hegarty '09
News Icon for "Our Town" Receives Outstanding Achievement Award from Theatre Association of New York State

Award marks first time Rensselaer has been honored at this level for a theatrical production

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James P. Zappen

This is a representative list of faculty teaching EMAC core courses. For a comprehensive list, please see the specific departmental websites at www.arts.rpi.edu/ and www.cm.rpi.edu/ .

James P. Zappen


Photo of James P. ZappenPhoto of James P. Zappen

Professor of Communications and Media

  • Ph.D. University of Missouri

Through his research interest in Research in intercultural rhetoric and intercultural education James Zappen develops models and theories applicable to a wide range of communication situations, with a particular focus on intercultural pedagogies, including, for example, comparative studies of Russian and Chinese literatures and innovative approaches to Chinese language learning, such as dramatizations of ancient Chinese fables.

“I am currently working on several projects in intercultural communication and intercultural education, including a book on intercultural rhetorical theory and practice, comparative studies of U.S. and Russian communication practices and contemporary Russian and Chinese literatures, and the development of instructional methods for Chinese language learning,” Zappen said.

His most recent book is titled “The Rebirth of Dialogue: Bakhtin, Socrates, and the Rhetorical Tradition.” In addition, his work has appeared in numerous books, including chapters on "Designing E-Government: Exploring the Potential of New Information and Technology Paradigms for Democratic Purposes,” in E-Government: Information, Technology, and Transformation; "Intention and Motive in Information-System Design: Toward a Theory and Method for Assessing Users' Needs” in Digital Cities 3: Information Technologies for Social Capital; and "On the Formation of Democratic Citizens: Rethinking the Rhetorical Tradition in a Digital Age,” in The Viability of the Rhetorical Tradition.

Additional recent published research includes "Totalitarian Visual 'Monologue': Reading Soviet Posters with Bakhtin" in Rhetoric Society Quarterly, "Kenneth Burke on Dialectical-Rhetorical Transcendence" in Philosophy and Rhetoric, and "Some Notes on 'Ad bellum purificandum’” in KB Journal.

He also recently presented “Designing a Mandarin Corner as a Nexus for Task-Based Mandarin Language Learning,” at the New England Chinese Language Learning and Teaching Conference;  and “From Task-Based to Story-Based Language Learning: Teaching Beginning Mandarin through Dramatizations of Chinese Fables,” at the 2012 Chinese Language Education Forum (CLEF).

Contact info:
Office number: Sage4406
Phone number: 518.276.6467
Fax number: 518.276.4092
Email Address: zappenj@rpi.edu